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Entry Strategies for International Markets

Amazon.com Price: $12.00 (as of 08/05/2019 17:10 PST- Details)

Categories: Books, Business and Finance, Business and Money, Distribution and Warehouse Management, Economics, Exports and Imports, Global, International, International Business, Management and Leadership, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Specialty Boutique, Subjects

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Sage Advice on Going Global

Root’s standpoint is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what a few of us have taken decades to be informed through trial and error.
—Larry D. Bouts, president, International Division, Toys-R-Us, Inc.

The North American Free Trade Agreement, the brand new European common market, and the outlet of Eastern Europe–among other latest geopolitical developments–have created unprecedented opportunities for American companies searching for to go into foreign markets. This guide offers executives practical advice, recently up to date and expanded, on deciding which markets to go into, choosing a product for international distribution, designing an entry strategy, and developing an efficient international marketing plan.

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Entry Strategies for International Markets

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