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Essentials of Exporting and Importing: U.S. Trade Policies, Procedures, and Practices

Amazon.com Price: $48.99 (as of 12/05/2019 16:44 PST- Details)

Categories: Books, Business and Finance, Business and Money, Economics, Exports and Imports, Fashion and Textile, Industries, International, International Business, New, Used and Rental Textbooks, Retailing, Specialty Boutique, Subjects

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Description

Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services and products, or technology in a global economy. This fashion industry focused text will assist readers learn what is important to carefully and thoroughly analyze a company’s internal and external resources with a view to grown and become profitable in a global marketplace. Fully up to date with information on up to date changes in U.S. export-import trade policies and procedures, current trade trends, and key trade relationships, this edition discusses the best way to identify and enter emerging markets and covers how global trade issues-such as cultural political, and economic climates-have an effect on the textile and apparel industry.

New to this Edition:
~New chapter opening vignettes provide real life examples from the fashion industry
~Brief case studies of companies and entrepreneurs highlight chapter content in practice. Examples include: “Hall & Madden: Providing Customers with Bespoke Shirts at Department Store Prices” (Ch 2), “Basics of Exporting: Health and Beauty Aids for Africa” (Ch 4), and “Patagonia’s Fortify of Growth and Sustainability” (Ch 9)
~New Chapter 10 provides four longer case studies relevant to exporting and importing

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