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Ethics in Marketing: International cases and perspectives

Amazon.com Price: $42.56 (as of 12/05/2019 19:04 PST- Details)

Categories: Books, Business and Finance, Business and Money, Business Culture, Business Ethics, Ethics, Global, Industrial, International Business, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Specialty Boutique, Subjects

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Description

Understanding and appreciating the ethical dilemmas associated with business is crucial dimension of marketing strategy. Increasingly more, matters of corporate social responsibility are a part of marketing’s domain.

Ethics in Marketing contains 20 cases that maintain quite a few ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face internationally. A hallmark of this book is its international dimension at the side of high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly up to date and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.

This unique case-book provides students with a global perspective on ethics in marketing and can be utilized in a free standing course on marketing ethics or marketing and society or it may be used as a supplement for other marketing classes.

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