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Experiences: The 7th Era of Marketing

Amazon.com Price: $19.11 (as of 08/05/2019 18:18 PST- Details)

Categories: Advertising, Books, Business and Money, Business Technology, Computers and Technology, E-Commerce, Global, Industrial, Marketing, Marketing and Sales, Processes and Infrastructure, Subjects, Web Marketing

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There’s a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they will find themselves at the improper side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management can be a core discipline within the following day’s business plan and HOW content-driven experiences can also be created, managed, scaled, promoted, and measured in nowadays’s business. If the goal for businesses is to grow to be more like media companies, this book is the roadmap to get there.

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