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Exploring Marketing Research (with Qualtrics Printed Access Card)

Amazon.com Price: $144.00 (as of 08/05/2019 18:00 PST- Details)

Categories: Books, Business and Finance, Business and Money, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Research, Specialty Boutique, Subjects

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EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to toughen effective business decisions. The text prepares students to approach marketing research from a management viewpoint somewhat than as hands-on practitioners, providing valuable business context even as introducing both traditional research methods, such as designing questionnaires, and the recent technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the have an effect on of social media and artifactual online data. Along with updates in line with latest trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in brand new marketing research.

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