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Fashion Branding Unraveled

Amazon.com Price: $35.52 (as of 12/05/2019 17:50 PST- Details)

Categories: Advertising, Arts and Photography, Books, Business and Finance, Business and Money, Commercial, Fashion and Textile, Fashion Design, Graphic Design, Industries, Marketing and Sales, New, Used and Rental Textbooks, Retailing, Specialty Boutique, Subjects

Description
Amazon Customer Reviews

Description

Fashion Branding Unraveled introduces and explains the idea that of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step by step roadmap for developing an effective brand, all throughout the context of the fashion industry. The use of a very simple-to-be aware approach, relevant examples, and case studies, it applies the theories and concepts covered, such as “mass customization” and “M-branding,” to various industry segments, from luxury brands to private labels. The book includes an examination of the up to date technologies, their applications, and-most necessary-their effects on the way forward for branding.

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Fashion Branding Unraveled

Description

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