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Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management)

Amazon.com Price: $16.18 (as of 12/05/2019 20:12 PST- Details)

Categories: Arts and Photography, Books, Business and Finance, Business and Money, Commercial, Fashion and Textile, Fashion Design, Graphic Design, Industries, New, Used and Rental Textbooks, Processes and Infrastructure, Purchasing and Buying, Retailing, Specialty Boutique, Subjects

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Description

Containing fully up to date and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying incorporates the whole thing as of late’s fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry.

Fashion Buying uniquely looks at what fashion buying entails in the case of the activities, processes and people involved – from the viewpoint of the fashion buyer. The book breaks down the five key areas of shopping for activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of shopping for inspiration, sourcing and communication, merchandise planning and trends in fashion buying.

Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends.

Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of every chapter into professional context and provide insider viewpoint; even as industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is a useful go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.

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