Fashion Forward: A Guide to Fashion Forecasting

Amazon.com Price: $90.00 (as of 08/05/2019 19:10 PST- Details)

Categories: Arts and Photography, Books, Business and Finance, Business and Money, Commercial, Fashion and Textile, Fashion Design, Graphic Design, Industries, Management and Leadership, New, Used and Rental Textbooks, Planning and Forecasting, Retailing, Specialty Boutique, Subjects

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Description

Long before the contemporary trends grace September issues or department store mannequins, their antecedents are swirling within the zeitgeist, and it is the fashion forecaster’s mission to identify them. Fashion Forward demystifies this exciting career and fosters skills and instincts on the way to benefit any design professional. The book begins with an overview of fashion forecasting theory and concepts and then leads readers through a step by step guide to creating and presenting a forecast. The creator’s expertise, honed over decades of industry and academic experience, is supplemented by real-world examples and interviews with both influential forecasters and the designers who depend on them. Fashion Forward enables readers to start spotting the next day to come’s trends as of late and compellingly keep up a correspondence them, both visually and verbally, to inspire fashion innovators.

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