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Fashion Marketing: Theory, Principles & Practice

Amazon.com Price: $84.00 (as of 12/05/2019 17:50 PST- Details)

Categories: Advertising, Arts and Photography, Books, Business and Finance, Business and Money, Commercial, Fashion and Textile, Fashion Design, Graphic Design, Industries, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Research, Specialty Boutique, Subjects

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Prior to the 1970s and 1980s, fashion marketing focused heavily (and most likely solely) on girls’s fashions. Lately, fashion marketing influences all products and the way consumers use these products. How products are marketed, when products are marketed, the evolution of goods into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding an individual (e.g., Ralph Lauren, the individual), a line of goods (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to use Lately’s principles to long run practices of style marketing.

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Fashion Marketing: Theory, Principles & Practice

Description

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