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Fluff: The Sticky Sweet Story of an American Icon

Amazon.com Price:  $13.04 (as of 12/05/2019 16:44 PST- Details)

Description

“At the turn of the twentieth century, Boston was once a booming candy town. Of all of the tantalizing treats, nothing has stuck around like Marshmallow Fluff. Since that time, the small, circle of relatives-run company Durkee-Mower has churned out a century of Fluff with the secretive air of Willy Wonka. Little has been made of this atypical legacy until now. To creator Mimi Graney, Fluff is more than a unfashionable ingredient. This can be a story about the merits and pitfalls of adaptation and innovation. Graney deftly brings the factory floor alive, weaving an interesting narrative about New England s forgotten candy industry, changing social roles for women, the advent of commercial radio and brand new advertising, and the supermarket revolution. Fluff has survived two world wars, corporate attacks, nutrition battles, and the upward thrust and fall of manufacturing towns. The world has changed around it, yet this icon remains the same. ”

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