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Football Brands

Amazon.com Price:  $42.95 (as of 12/05/2019 19:06 PST- Details)

Description

The media increasingly more refer to soccer clubs as brands. For sure ideas such as loyalty, affiliation, emotional ties with soccer clubs appear to parallel the connection between consumer and logo within the broader marketing sphere. This book delves deep into the arena of the lucrative industry of sports branding.


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