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Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

Amazon.com Price:  $22.00 (as of 08/05/2019 18:39 PST- Details)

Description

The definitive resource for corporations in myriad industries—now completely revised and up to date. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all of the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up to date information on regulations, best practices, Internet 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the up to date franchising trends, this indispensable reference reveals methods to: Raise capital, structure agreements, and give protection to intellectual property • Create market-responsive sales, marketing, and globalization strategies • Establish quality keep watch over and compliance measures • Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising • And a lot more Comprehensive and applicable to domestic and international franchising initiatives alike, this very important guide remains the industry standard.

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