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Fundamentals of Sales and Distribution Management: Text & Cases

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Description

This book discusses the basic and fundamental concepts of Sales and Distribution Management in an easy and lucid manner to create better figuring out at the subject. This book also features a detail insight chain management and retail management. It covers the MBA syllabus of Devi Ahilya University, Indore, Kannur University Kerala, Uttarakhand Technical University, UP Technological University, Jodhpur University, IP University, Maharshi Dayanand University, Punjab Technological University, Gujarat Technological University, Banglore University, Visvesvaraya Technological University, JNTU, West Bengal Technological University and all other Indian Universities. This book provides a comprehensive coverage of quite a lot of conceptual aspects excited by sales and distribution management. This book will certainly be of great assist for the students to snatch the fundamental concepts of sales and distribution management and further implementation of those. Preface Acknowledgements The Writer Introduction and Basic Concepts Organizing and Executing the sales Sales Force Management Overview of Distribution Management Managing Marketing Intermediaries Retail Management Logistics Information System and International Logistics Warehouse Management Case Studies Index

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