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Genes, Climate, and Consumption Culture: Connecting the Dots (Emerald Points)

Amazon.com Price: $49.00 (as of 26/04/2019 16:39 PST- Details)

Categories: Books, Business and Money, Climatology, Earth Sciences, Economics, Environmental Economics, Environmental Science, Global, Marketing, Marketing and Sales, Research, Science and Math, Subjects

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Description

Emerald Points. Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The writer shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted within the dramatic differences between people’s food, clothing, and shelter alternatives. So much importantly, the book discusses how the various fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate.

Readers will discover ways to challenge their assumptions about what kinds of services foreign markets want. They are going to discover ways to read about local markets vis-a-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.

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