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Global Marketing (9th Edition)

Amazon.com Price: $191.23 (as of 12/05/2019 18:38 PST- Details)

Categories: Books, Business and Finance, Business and Money, Global, Marketing, Marketing and Sales, Multilevel, New, Used and Rental Textbooks, Specialty Boutique, Subjects

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Description

For courses in global marketing.

Familiarizes Readers with Global Marketing and the Global Business Environment

Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.

Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the true world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added whilst others have been revised as the text considers up to date geopolitical developments and technological changes affecting global marketing.

Also To be had with MyMarketingLab^™

MyMarketingLab is a web based homework, tutorial, and assessment program designed to work with this text to engage students and make stronger results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and consider difficult concepts.

NOTE: You are purchasing a standalone product; MyMarketingLab^™ does not come packaged with this content. If you want to purchase both the physical text and MyMarketingLab seek for:

0134472462 / 9780134472461 Global Marketing Plus MyMarketingLab with Pearson eText — Get admission to Card Package

Package consists of:

0134129946 / 9780134129945 Global Marketing
0134149742 / 9780134149745 MyMarketingLab with Pearson eText — Get admission to Card — for Global Marketing

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Global Marketing (9th Edition)

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