Graphic Design: The New Basics

Amazon.com Price: $19.83 (as of 05/12/2019 19:19 PST- Details)

Description

Our bestselling introduction to graphic design is now to be had in a revised and up to date edition. In Graphic Design: The New Basics, bestselling creator Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips give an explanation for the important thing concepts of visual language that inform any work of design, from logo or letterhead to a complex web page. Through visual demonstrations and concise remark, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.

This revised edition replaces sixty-four pages of the unique publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of latest student and professional work covering such topics as working with grids and designing with color.

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