Graphic Design

Amazon.com Price: $35.00 (as of 05/12/2019 19:05 PST- Details)

SKU: 9781568987026 Categories: Architecture, Arts and Photography, Books, Comics and Graphic Novels, Decorative Arts and Design, Drafting and Presentation, Graphic Design, History and Criticism, How To Create Comics and Manga, Subjects, Techniques, Teen and Young Adult, Typography

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Amazon Customer Reviews

Description

How do designers get ideas? Many spend their time on the lookout for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers’ work. For those having a look to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling creator of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by up to date media, theory, and software systems.

Through visual demonstrations and concise observation, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of design—from a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that may be in tune with the contemporary developments in up to date media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for somebody seeking a smart, inspiring introduction to graphic design and destined to change into the usual reference work in design education.

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Graphic Design

Description

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