Graphic Icons: Visionaries Who Shaped Modern Graphic Design

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Description

Who are history’s most influential graphic designers?

On this fun, fast-paced introduction to the most iconic designers ofour time, writer John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimediawork that have made these designers great. You’ll be able to find examples oflandmark work by such industry luminaries as El Lissitzky, AlexanderRodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, SaulBass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, PaulaScher, and more. 

Who coined the term graphic design? Who turned film titles into an art? Who pioneered information design?Who was once the first female art director of a mass-market Americanmagazine? In Graphic Icons: Visionaries Who Shaped Brand new Graphic Design, you start with the who and quickly learn the what, when, and why in the back of graphic design’s most essential breakthroughs and the affect theircreators had, and continue to have, at the world we are living in.

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