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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Amazon.com Price: $7.98 (as of 08/05/2019 18:42 PST- Details)

Categories: Books, Business and Money, Economic Conditions, Economics, Environmental Economics, Green Business, Management and Leadership, Processes and Infrastructure, Strategic Planning, Subjects, Systems and Planning

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From the Publishers Weekly review:
“Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from each angle on this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though “no company the authors know of is on a actually long-term sustainable course,” Esty and Winston label the forward-thinking, green-friendly (or a minimum of green-acquainted) companies WaveMakers and got down to assess honestly their path toward environmental responsibility, and its affect on a company’s bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working in the back of the scenes. A vast choice of topics huddle beneath the umbrella of threats to the earth, and lots of get a thorough analysis here: from global warming to electronic waste “take-back” legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides a variety of (organic) food for thought. ”

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