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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

Amazon.com Price: $6.10 (as of 05/05/2019 14:16 PST- Details)

Categories: Books, Business and Money, Computers and Technology, E-Commerce, Internet and Social Media, Management, Management and Leadership, Processes and Infrastructure, Science and Math, Social Media, Social Media for Business, Subjects, Technology, User Generated Content, Web Development and Design

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Description

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It’s an unstoppable groundswell that is affecting each industry — yet it’s still utterly foreign to most companies running things now.

When consumers you’ve never met are rating your company’s products in public forums with which you haven’t any experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li provide an explanation for how to turn this threat into an opportunity.

In this up to date and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you can discover ways to:

· Evaluate new social technologies as they emerge

· Decide how different groups of consumers are participating in social technology arenas

· Apply a four-step process for formulating your future strategy

· Build social technologies into your business

Groundswell is required reading for executives seeking to give protection to and toughen their company’s public image.

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