Description
At the heart of the book is a fresh telling of the fascinating L.L. Bean story―the tale of how an unknown hunter, working with $400 in borrowed capital, invented a new kind of shoe and, marching to the beat of his own drum, remade the out of doors industry. And it’s a story about how the company helped The usa discover ways to love the outdoors. A brisk narrative based on fresh interviews and research by Jim Gorman, a leading shuttle and adventure journalist, traces an important incidents in the company’s history, in addition to the defining products and the most memorable people.
The book will feature scores of photographs, illustrations, and pieces of ephemera, including fascinating images of L.L. Bean hunting in Maine in the 1910s; the earliest mailers and catalogs that defined the look and voice of the company; personal correspondence to L.L. Bean from every era; snapshots of extraordinary Americans outfitted in their L.L. Bean gear; and a lot more. It is both a celebration of 100 years of L.L. Bean, and a look at the essential qualities of the brand for you to guide its next century.