Harnessing the Power of Social Media and Web Analytics

Amazon.com Price: $215.00 (as of 05/05/2019 15:16 PST- Details)

Categories: Books, Business and Finance, Business and Money, Computer Science, Computers and Technology, Industries, Internet and Social Media, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Programming, Research, Retailing, Social Media, Social Media for Business, Specialty Boutique, Subjects, Web Development and Design, Website Analytics

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Description

Social media has opened several new marketing channels to help in business visibility in addition to provide real-time customer feedback. With the emergence of new web technologies, businesses are more and more recognizing the value of social media and Internet presence within the promotion of their services and products.

Harnessing the Power of Social Media and Internet Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, take into account, and respond to customers conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences thinking about applications and practices of social media and Internet analytics in quite a lot of industries.

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Harnessing the Power of Social Media and Web Analytics

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Recent Products

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