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Hidden Persuasion: 33 Psychological Influences Techniques in Advertising

Amazon.com Price: $27.66 (as of 12/05/2019 17:14 PST- Details)

Categories: Advertising, Arts and Photography, Books, Business and Money, Commercial, Communications, Graphic Design, Health, Fitness and Dieting, Industries, Marketing, Marketing and Sales, Media and Communications, Medical Books, Psychology, Psychology and Counseling, Skills, Social Psychology and Interactions, Subjects

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Description

Visual messages are omnipresent in our day-to-day life. They’re continuously making an attempt to persuade us to shop for, learn, and act. Some are more successful than others in influencing our behavior and choices.

What is the name of the game power of these messages? How do they succeed in changing our behavior?

This book explains the psychology in the back of fifty effective influence techniques of visual persuasion and how to apply them. The techniques range from influence essentials to more difficult to understand and insidious methods. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level.

All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication isn’t just an eye-opener for professionals and students in the communication and design fields, but also for anybody who wants to keep in mind how our behavior is influenced unconsciously by advertising, social campaigns, and government messages.

The book is co-authored by leading figures in social influence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery.

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