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Hit Brands: How Music Builds Value for the World’s Smartest Brands

Amazon.com Price: $22.49 (as of 08/05/2019 18:34 PST- Details)

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Companies and agencies spend vast amounts of cash to market it and logo merchandise and music has been crucial a part of this. This book assesses how from settling on sound and music for individual merchandise and adverts many huge companies have moved to develop a music approach to align their logo and create emotional affect.

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Hit Brands: How Music Builds Value for the World’s Smartest Brands

Description

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