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How to Buy a Gorilla: Getting the Right Muscle Behind Your Advertising Efforts

Amazon.com Price: $17.84 (as of 12/05/2019 18:50 PST- Details)

Categories: Books, Business and Money, Global, Industrial, Marketing, Marketing and Sales, Subjects

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How to Buy a Gorilla presents a new agency relationship paradigm for marketers to recover-value advertising ideas from their agencies. On this book, David Meikle examines the present paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new solution to how they may be able to collaborate in more trusting, more productive, and simpler ways.

A well-informed exploration of the eternal triangle of promoting, agency, and procurement as a way to provide valuable guidance and insight to any person involved within the purchasing, management, or creation of advertising.

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How to Buy a Gorilla: Getting the Right Muscle Behind Your Advertising Efforts

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