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Identity and the Museum Visitor Experience

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Description

Figuring out the visitor experience provides crucial insights into how museums can impact people’s lives. Personal drives, group identity, decision-making and meaning-making strategies, memory, and leisure preferences, all enter into the visitor experience, which extends far beyond the walls of the institution both in time and space. Drawing upon a career in studying museum visitors, renowned researcher John Falk attempts to create a predictive model of visitor experience, one that may lend a hand museum professionals better meet those visitors’ needs. He identifies five key varieties of visitors who attend museums after which defines the internal processes that drive them there over and over. Through an Figuring out of how museums shape and reflect their personal and group identity, Falk is in a position to show not only how museums can increase their attendance and revenue, but additionally their meaningfulness to their constituents.

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