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Industrial Organization: Theory and Applications

Amazon.com Price: $49.27 (as of 12/05/2019 18:42 PST- Details)

Categories: Books, Business and Finance, Business and Money, Economic Theory, Economics, Infrastructure, Literature and Fiction, New, Used and Rental Textbooks, Poetry, Processes and Infrastructure, Regional and Cultural, Specialty Boutique, Subjects, Theory, United States

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This upper-level undergraduate text provides an introduction to industrial organization theory at the side of applications and nontechnical analyses of the legal system and antitrust laws. The usage of the modern approach but without emphasizing the mathematical generality inherent in most of the arguments, it bridges the gap between existing nontheoretical texts written for undergraduates and highly technical texts written for graduate students. The book will also be used in masters’ programs, and advanced graduate students will find it a convenient guide to modern industrial organization.The remedy is rigorous and comprehensive. A variety of models of all widely used market structures, strategic marketing devices, compatibility and standards, advertising, R&D, in addition to more traditional topics are considered in versions much simplified from the originals but that retain the basic intuition.

Shy first defines the issues that industrial organization addresses and then develops the tools needed to attack the basic questions. He begins with perfect competition and then considers imperfectly competitive market structures including all kinds of monopolies, and all forms of quantity and price competitions. The last chapter provides a helpful feature for students by showing how more than a few theories may be related to particular industries but not to others.

Topics include: the basics needed to keep in mind modern industrial organization; market structure (monopoly, homogenous products, differentiated products); mergers and entry; research and development; economics of compatibility and standards; advertising; quality and durability; pricing tactics; marketing tactics; management, compensation, and information; price dispersion and search theory; and special industries.

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Industrial Organization: Theory and Applications

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