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Influence and Persuasion (HBR Emotional Intelligence Series)

Amazon.com Price:  $7.16 (as of 08/05/2019 19:22 PST- Details)

Description

Changing hearts is crucial a part of changing minds. Research shows that appealing to human emotion allow you to make your case and build your authority as a leader.

This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you’ll be able to use to convince others each day.

This volume includes the work of:

  • Nick Morgan
  • Robert Cialdini
  • Linda A. Hill
  • Nancy Duarte

This collection of articles includes “Have in mind the Four Components of Influence,” by Nick Morgan; “Harnessing the Science of Persuasion,” by Robert Cialdini; “Three Things Managers Will have to Be Doing Each and every Day,” by Linda A. Hill and Kent Lineback; “Learning Charisma,” by John Antonakis, Marika Fenley, and Sue Liechti; “To Win People Over, Speak to Their Wants and Needs,” by Nancy Duarte; “Storytelling That Moves People,” an interview with Robert McKee by Bronwyn Fryer; “The Surprising Persuasiveness of a Sticky Note,” by Kevin Hogan; and “When to Sell with Facts and Figures, and When to Appeal to Emotions,” by Michael D. Harris.

How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each and every book in the series offers proven research showing how our emotions affect our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to generally tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

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