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Innovation Games: Creating Breakthrough Products Through Collaborative Play

Amazon.com Price: $35.92 (as of 08/05/2019 17:58 PST- Details)

Categories: Books, Business and Finance, Business and Money, Computer Science, Computers and Technology, Games and Strategy Guides, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Programming, Project Management Software, Research, Software, Software Design and Engineering, Software Design, Testing and Engineering, Software Development, Specialty Boutique, Subjects

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Description

Innovation Through Understanding^sm

The toughest a part of innovation? Accurately predicting what customers want, need, and will pay for. Although you ask them, they regularly can’t provide an explanation for what they would like. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that mean you can uncover your customers’ true, hidden needs and desires.

You’ll learn what each and every game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focal point your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

Learn how your customers define success
Discover what customers don’t like about your offerings
Uncover unspoken needs and breakthrough opportunities
Understand where your offerings fit into your customers’ operations
Clarify exactly how and when customers will use your services or products
Deliver the right new features, and make better strategy decisions
Increase empathy for the customers’ experience within your organization
Improve the effectiveness of the sales and service organizations
Identify your most effective marketing messages and sellable features

Innovation Games will be indispensable for any person who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

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