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Innovation Management and New Product Development (6th Edition)

Amazon.com Price: $64.61 (as of 08/05/2019 18:04 PST- Details)

Categories: Books, Business and Finance, Business and Money, Business Development, Economics, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Product Management, Research, Specialty Boutique, Subjects

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Description

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. Additionally it is widely used by practitioners of innovation.

Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, ends up in a book that brings together the most up-to-date and accessible discussion of the literature in this area, in addition to a wealth of examples and illustrations in each chapter.

New to this edition

Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion.
Thoroughly revised and up to date chapters including new coverage of process innovation, user driven innovation, and imitation goods.
New case studies on Drones, Apple and disposable nappies with sensors in addition to up to date case studies including 3M, eBay/PayPal and Gore-Tex®
New ‘Innovation In Action’ feature in each chapter – practical examples of innovation in action that let you to link theory with practice

Online resources to be had at www.pearsoned.co.uk/trott include PowerPoint slides and an Instructor’s Manual for lecturers.

Aimed at students taking courses in business studies and management, in addition to non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a variety of contexts, including: manufacturing, services and products, small to large organisations and the private and public sectors.

About the Author

Paul Trott is Professor of Innovation Management on the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.

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Innovation Management and New Product Development (6th Edition)

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