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Internal Communications: A Manual for Practitioners (PR in Practice)

Amazon.com Price: $22.71 (as of 12/05/2019 20:44 PST- Details)

Categories: Books, Business and Finance, Business and Money, Business Communication, Communications, Management, Management and Leadership, Marketing and Sales, New, Used and Rental Textbooks, Organizational Learning, Processes and Infrastructure, Public Relations, Skills, Specialty Boutique, Subjects

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Description

Bad company communication may end up in high team of workers turnover, poor results and low morale. Internal Communications draws on examples of perfect practice within the private, public and non-profit sectors, with case studies of high profile international organizations. The book defines and explains internal communications (IC), providing practical, in a position to put in force guidance on planning and organizing the IC serve as and IC teams; working out audiences; deciding and developing messages; channels, outcomes and approaches; line managers and leadership; evaluating and reporting; advising leaders; and change and transitions.

The advice within the book is accompanied by downloadable templates for communications in numerous special situations — from crises to mergers to business strategies and rebranding. Covering all of the core concepts and models, skills and processes, Internal Communications offers a refreshingly practical introduction for students and practitioners alike.

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Internal Communications: A Manual for Practitioners (PR in Practice)

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