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International Marketing & Export Management (7th Edition)

Amazon.com Price: $80.83 (as of 08/05/2019 18:18 PST- Details)

Categories: Books, Business and Finance, Business and Money, Global, International Business, Marketing, Marketing and Sales, Multilevel, New, Used and Rental Textbooks, Specialty Boutique, Subjects

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Description

International Marketing and Export Management 7th edition offers an accessible and authoritative point of view on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries within the export of products, products and services, intellectual property and business models.

Written in a no-nonsense style, the bookhas been up to date to supply probably the most up-to-date discussion of the literature within the area, as well as new and engaging cases and examples in each chapter.

The book is perfect for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It is going to also be used as a supplementary text on International Business courses.

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Description

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