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Internet Marketing: Integrating Online and Offline Strategies

Amazon.com Price: $38.95 (as of 12/05/2019 16:40 PST- Details)

Categories: Books, Business and Finance, Business and Money, Business Technology, Computers and Technology, E-Commerce, Education, Education and Teaching, Industries, Instruction Methods, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Processes and Infrastructure, Retailing, Schools and Teaching, Specialty Boutique, Subjects, Web Marketing

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Description

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the all of a sudden changing field of Web marketing that may be timely and relevant. It depends upon extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Web marketing issues. Above all, it works at the premise that the Web–whether used as a medium of communication or as a channel of distribution–is just one component of the up to date marketer’s arsenal. The key issue facing marketers lately is the right way to best integrate this powerful new component, continuing developments in Web marketing into their strategies and media plans. That ongoing challenge represents the very important theme of this text.

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Internet Marketing: Integrating Online and Offline Strategies

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