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Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare

Amazon.com Price: $35.83 (as of 08/05/2019 18:06 PST- Details)

Categories: Advertising, Books, Business and Finance, Business and Money, Business Development, Economics, Industries, Management, Management and Leadership, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Product Management, Retailing, Specialty Boutique, Subjects

Description
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Description

In an industry where rarity and exclusivity are keys to success, business growth may also be both positive and negative. On this book, renowned luxury and branding expert Jean-Noël Kapferer (writer of the classic New Strategic Brand Management and co-writer of bestseller The Luxury Strategy) offers a choice of carefully chosen new and popular essays that address issues in the case of luxury growth. He provides answers to questions such as: how fast will have to a firm grow and where on the earth will have to it accomplish that, how much volume will have to a brand sell, and when does saturation occur?

Essays also address:
–The challenges of sustaining luxury
–The significance of remaining rare
–The artification of luxury
–Why luxury will have to not delocalize
–Adapting the posh organization to the web
–An exploration into consumers’ psychology of luxury prices
–The distinct business models of luxury brands

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Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare

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