Lean Customer Development: Building Products Your Customers Will Buy

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Description

How do you develop products that people will in fact use and buy? This practical guide shows you methods to validate product and company ideas through customer development research—before you waste months and millions on a services or products that no person wants or needs.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll find out how your prospective customers behave, the problems they want to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll assist you to reach the “ah-ha!” moments that inspire in point of fact great products.

  • Validate or invalidate your hypothesis by talking to the best people
  • Learn methods to conduct successful customer interviews play-by-play
  • Detect a customer’s behaviors, pain points, and constraints
  • Turn interview insights into Minimum Viable Products to validate what customers will use and buy
  • Adapt customer development strategies for large companies, conservative industries, and existing products
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