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Lean Media: How to focus creativity, streamline production, and create media that audiences love

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Description

Most new media is destined to fail. Whether it s a song, film, website, book, video game, or advertisement, it s extremely difficult to create works that resonate with audiences.

Lean Media can give creators and media companies an edge. The framework has worked for one of the vital biggest media brands and most well-known artists, in addition to smaller teams and media ventures. It draws on the same “lean” approaches adopted by manufacturing and tech startups, but is optimized for the unique needs and methods used in the media industry.

In LEAN MEDIA, writer Ian Lamont shows how the framework can streamline processes, lower costs, reduce the risk of failure, and in the long run create media that matters. Packed with examples as diverse as The Simpsons, Led Zeppelin, Minecraft, and more, LEAN MEDIA outlines the framework for producing high-quality media on time and on budget.

If you create media, the Lean Media framework provides the tools and know-how to develop media that clicks with audiences. Whether you work on a large team or are a solo author, the framework let you iteratively develop great media, informed by audience input and with at least bureaucratic overhead.

If you run a media business, Lean Media let you optimize teams, streamline decision-making, and increase audience engagement. Lean Media can also inform creative and business leaders about how to pivot a media project, or when to abandon projects that simply aren t working out.

All kinds of media professionals can leverage the framework, including:

  • Filmmakers
  • Publishers
  • Broadcasters
  • Graphic designers
  • Website operators
  • Recording artists
  • Video game designers
  • Copywriters
  • Creative directors
  • Performance artists

Table of Contents

Introduction
The Lean Media opportunity

Chapter 1: Lean thinking in manufacturing and tech startups
Standard criteria for success and failure
Eric Ries and the Lean Startup
The MVP
Product/market fit vs. product/solution fit
A lean approach to media?

Chapter 2: A new media world
Embracing new production tools
The false allure of chubby media

Chapter 3: Finding a lean fit for media content
Media is not like other products
Data doesn t tell the whole story

Chapter 4: Three Lean Media principles
Principle #1: Reduce waste
Principle #2: Have in mind audiences
Principle #3: Focus creativity
Example: The making of Led Zeppelin I
Lean Media for small projects

Chapter 5: The Lean Media flowchart
A flowchart for media productions
Modes Vu s photography books
A lean history of The Simpsons

Chapter 6: Building a Lean Media team
How small will have to the team be?
When nonessential stakeholders get in the way
The role of marketing

Chapter 7: Lean Media audiences
Beyond audience metrics
Recruiting test audiences
Can test audiences be trusted?
Test pods
Surrogate audiences

Chapter 8: Leveraging feedback for Lean Media
Qualitative and quantitative feedback
The problem with stakeholder feedback
What if there are no fans?
Overcoming mental roadblocks
Dealing with disinterest

Chapter 9: Pivot or abandon
Chubby vs. Lean Media pivots
Abandoning a project

Chapter 10: The Lean Media project planner
A project planner for Napoleon Dynamite
The use of the project planner for video development

Conclusion
Bibliography
Index

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