Lessons in Typography: Must-know typographic principles presented through lessons, exercises, and examples (Creative Core)

Amazon.com Price: $25.44 (as of 05/12/2019 18:59 PST- Details)

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Description

Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and the use of typefaces and in an instant put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills.

After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and the use of the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to provide you with a complete education in designing with type that you’ll read in a matter of hours and continue to be informed from over the course of your career.

In Lessons in Typography, you’ll discover ways to:

  • Identify and discuss fonts like a design professional
  • Choose and combine fonts effectively to be used in your projects and layouts
  • Create monograms and logos the use of existing typefaces and custom-built letterforms
  • Modify fonts to meet your design’s specific needs
  • Space letters properly the use of tracking, kerning, and leading and create eye-pleasing layouts

Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that every one designers should master to grow to be skilled professionals. Additional titles in the series include Visual Design and Color for Designers.

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