Let My People Go Surfing: The Education of a Reluctant Businessman–Including 10 More Years of Business Unusual

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Description

In this newly revised 10th anniversary edition, Yvon Chouinard–legendary climber, businessman, environmentalist, and founding father of Patagonia, Inc.–shares the persistence and courage that have gone into being head of one of the vital respected and environmentally responsible companies on the planet.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious hiking expeditions that inspired his innovative designs for the sport’s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book so we can deeply impact entrepreneurs and outside enthusiasts alike.

“This is the story of an attempt to do more than change a single corporation–it’s an attempt to challenge the culture of consumption that may be at the heart of the global ecological crisis.” –From the Foreword by Naomi Klein, bestselling creator of This Changes Everything

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