Lettering and Alphabets: 85 Complete Alphabets (Lettering, Calligraphy, Typography)

Amazon.com Price: $15.95 (as of 05/12/2019 21:04 PST- Details)

Categories: Arts and Photography, Books, Calligraphy, Clip Art, Coloring Books for Grown-Ups, Crafts and Hobbies, Crafts, Hobbies and Home, Graphic Design, Other Media, Subjects, Typography

Description
Amazon Customer Reviews

Description

Here’s a practical book that not only teaches a full course in professional lettering but also comprises dozens of hand-lettered alphabets that can be reproduced without cost or permission.
This volume is particularly valuable to beginners who need to get a job with an advertising agency, publisher, or commercial art studio. The creator begins his text with discussions of such fundamentals as the right kind pencil grip and how you can transfer corrected letters from tracing paper to layout. Step by step instructions include spacing letters and giving them an individual character, filling in headlines quickly on rough layouts, condensing lettering, and working with brushes, leading up to full descriptions of Garamond, Caslon, Bodini, Formal Script, Barnum, and lots of other useful lettering styles. All of that is made clear and graphic with the creator’s own illustrations.
Used as a swipe file for lettering material for ads, trademark designs, monograms, and other commercial work, or as an instruction book in the art of lettering, this book will prove both a time saver and a money saver for any artist.

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