Making a Difference Through Marketing: A Quest for Diverse Perspectives

Amazon.com Price: $33.70 (as of 11/10/2019 02:27 PST- Details)

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This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, recent point of view on marketing practice with an emphasis at the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus frequently expected to shoulder some responsibility in advancing that society. Even as there was significant academic and practitioner focal point on corporate social responsibility (CSR), research is continuously limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader point of view. It highlights a lot of players and approaches that are making a difference to their quite a lot of stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

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Making a Difference Through Marketing: A Quest for Diverse Perspectives

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