Management of Art Galleries

Amazon.com Price: $23.32 (as of 06/12/2019 06:16 PST- Details)

Categories: Art, Arts and Photography, Books, Business, Business and Money, Business of Art, Collections, Catalogs and Exhibitions, Criticism, Encyclopedias and Subject Guides, History and Criticism, Industries, Management, Management and Leadership, Museum Studies and Museology, Museums, Politics and Social Sciences, Reference, Social Sciences, Subjects

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The art world is tough, the principles are a mystery, and only the lucky ew earn money’ – so how can galleries succeed?

What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is essentially the most attractive? How very best must galleries approach new markets whilst still serving their existing audiences? In response to the result of an anonymous survey sent to 8,000 art dealers in america, UK, and Germany, Magnus Resch?s insightful examination of the business of selling art is a compelling read that may be both aspirational and practical in its approach.

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Management of Art Galleries

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