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Managing Environmentally Sustainable Innovation: Insights from the Construction Industry (Routledge Studies in Innovation, Organizations and Technology)

Amazon.com Price:  $124.74 (as of 08/05/2019 17:48 PST- Details)

Description

A paradigm shift is occurring at this moment. Firms and consumers are acutely aware of the truth that they cause environmental pollution, depletion of resources and are chargeable for the dangers involved. At the same time awareness is growing that they wish to and will develop the appropriate solutions in the time to come. The concept that sustainable, cyclic businesses are more logical than consumption-oriented and waste-dumping ones seems fascinating to progressively more people. For this change to happen new thinking and behavior is needed.

Firms and consumers play a central role in a sustainable business. Companies deliver what consumers buy and vice versa. In a sustainable paradigm, companies may be able to develop and produce sustainably. Due to this fact, companies need new management concepts for sustainable investment, manufacturing, logistics and marketing and for sustainable management.

In Managing Environmentally Sustainable Innovation, Bossink evaluates the innovation chain in a process of five consecutive stages, articulates five levels at which people collectively manage the chain, and analyzes the interplay between the two. Acquainting the reader with the complexities of innovation, in addition to which complexities are active in the management of environmental sustainability, this book offers guiding principles and a toolbox for the management of environmentally sustainable innovation in construction.


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