Mass Customization: Opportunities, Methods, and Challenges for Manufacturers

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Description

Mass Customization examines the business opportunities, considerations, and challenges manufacturers in more than a few industries should weigh before committing to the significant investment in machinery and software needed to go to mass customization. For manufacturers who come to a decision that it’s time to make the leap, the creator describes the proven methods and recent technologies for making mass customization work seamlessly and profitably at the factory floor.

Mass customization—the automated manufacturing bespoke products, profitably combining the low unit costs of mass production with the flexibility of building custom products to order—has been touted as the next big thing for more than a quarter of a century. Until recently, alternatively, mass customization made only modest inroads in a couple of industries. Now, the convergence of new ICT and manufacturing technologies with traditional CNC technologies means that mass customization’s moment has arrived for breaking out into quite a lot of industries.

Hans Kull is an engineer and mathematician who applies his expertise in combinatorial optimization, programming, and engineering to devising end-to-end automated solutions for mass customization, automating and optimizing all processes—from bespoke parts supply, order processing, production, and waste minimization to packing and delivery. He shares with his readers practical lessons for making mass customization succeed, case studies from more than a few industries, and an insider’s vision of the business implications of mass customization’s coming of age.

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