Mass Media Research: An Introduction

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Quality media is the results of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you the way it happens–from content analysis to surveys to experimental research–after which equips you with expert tips about analyzing the media you encounter on your day-to-day life. Reflecting the up to date developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of every major approach–including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the have an effect on of merging technology. To be had with InfoTrac Student Collections http://gocengage.com/infotrac.

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Mass Media Research: An Introduction

Description

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