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Masters of Disaster: The Ten Commandments of Damage Control

Amazon.com Price: $11.20 (as of 12/05/2019 20:48 PST- Details)

Categories: Books, Business and Money, Communications, Conflict Resolution and Mediation, Human Resources, Industries, Marketing and Sales, Media and Communications, Public Relations, Skills, Subjects

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Description

Whether you are a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn’t need to be the make-or-break moment of your career. Accurately managed, even the most embarrassing “reply all” can quickly grow to be a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you wish to have to take keep an eye on when it’s your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage keep an eye on, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos be just right for you reasonably against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this can be a should-read for anyone who wants to emerge with their reputation intact.

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