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Matchmakers: The New Economics of Multisided Platforms

Amazon.com Price: $13.85 (as of 12/05/2019 19:40 PST- Details)

Categories: Books, Business and Money, E-Commerce, Economics, Entrepreneurship, Management, Management and Leadership, New Business Enterprises, Processes and Infrastructure, Small Business and Entrepreneurship, Strategic Planning, Strategy and Competition, Subjects, Systems and Planning

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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Even supposing matchmakers have been around for millennia, they’re becoming more and more popularand profitablebecause of dramatic advances in technology, and numerous companies that have managed to crack the code of this business model have develop into today’s power brokers.

Don’t let the flashy successes fool you, though. Starting a matchmaker is among the toughest business challenges, and almost everyone who tries to build one, fails.

In Matchmakers, David Evans and Richard Schmalensee, two economists who were some of the first to analyze multisided platforms and discover their principles, and who’ve consulted for one of the most most successful platform businesses on the earth, give an explanation for how matchmakers work best in practice, why they do what they do, and how entrepreneurs can enhance their chances for success.

Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakersrich with stories from platform winners and losersis the one book you’ll need in order to navigate this appealing but confusing world.

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