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Media Effects Research: A Basic Overview (Mass Communication and Journalism)

Amazon.com Price: $68.59 (as of 12/05/2019 17:10 PST- Details)

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Combining intriguing examples with the contemporary research to be had, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you consider the real have an effect on of media nowadays. Known for his engaging, personal narrative style, the writer presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media’s effects on society. The book clearly explains how the effects of mass media are measured and what the contemporary research has concluded about media’s influence on our lives. State of the art coverage includes electronic media’s effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media’s effects on imitative suicides, Web use statistics, screen time and face-to-face interaction, multitasking, and a lot more.

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Media Effects Research: A Basic Overview (Mass Communication and Journalism)

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