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Media Ethics: Cases and Moral Reasoning

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Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This article provides a comprehensive introduction to the theoretical principles of moral philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to offer a framework for exploring the stairs in moral reasoning and analyzing the cases. That specialize in a wide spectrum of moral issues faced by media practitioners, the cases on this Tenth Edition include probably the most latest issues in journalism, broadcasting, advertising, public relations, and entertainment.

Visit the companion web page at www.mediaethicsbook.com.

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Media Ethics: Cases and Moral Reasoning

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