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Media/Impact: An Introduction to Mass Media (Cengage Series in Communication Arts)

Amazon.com Price: $142.87 (as of 12/05/2019 17:08 PST- Details)

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Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition focuses students on today’s digital mass media industries and give a boost to businesses in addition to the legal, ethical, social, global, and technological issues that these businesses face each day. The twelfth edition specializes in convergence–how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. Providing thorough yet balanced coverage, the writer grounds her discussion in the business aspects of all of the mass media industries, with concise histories of each and every industry plus an insider’s look at what it’s like to work in each and every business. The new edition delivers the most up to the moment coverage to be had of such emerging topics as digital delivery, net neutrality, media industry consolidation, social media, mobile media, and a lot more.

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Media/Impact: An Introduction to Mass Media (Cengage Series in Communication Arts)

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