Media Selling: Television, Print, Internet, Radio

Amazon.com Price: $38.89 (as of 11/10/2019 09:22 PST- Details)

Description

This newly revised and up to date edition of Media Selling addresses the significant changes that have taken place in media industries over the previous few years, whilst continuing as a seminal resource for information on media sales.

  • A classic on this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media
  • Addresses the unprecedented consolidation and sweeping change faced by media industries in latest years, and now features greatly expanded coverage of the Web, including video streaming and the have an effect on of social network sites
  • Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, out of doors/billboard promotion, sales ethics, emotional intelligence, and interactive media selling
  • Fully up to date to include much greater center of attention on national and international media sales issues, in addition to expanded coverage of network-level selling, product placement, sales promotion use of market data
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